Chloé Couannet

February 26, 2024

Increasing ad revenue in a cookieless 2024: challenge accepted.

Reading time 4 minutes

January 11, 2024

2023 Programmatic Barometer Unveiled: Deciphering eCPM Situation

Reading time 3 minutes

November 3, 2023

Traffic Shaping: how to reduce the advertising carbon footprint of your media?

Reading time 3 minutes

December 14, 2022

7 tips to limit unsold inventory

Reading time 5 minutes

November 17, 2022

Understanding the principles of client-side vs. server-side header bidding

Reading time 4 minutes

August 12, 2022

6 Reasons to Deploy Dynamic Price Floors for Your Ad Inventories

Reading time 3 minutes

July 13, 2022

Why do your advertising revenues drop every year in January, July and August?

Reading time 3 minutes

May 13, 2022

Opti Digital Green Challenge – Mixing Sport with Action for the Planet

Reading time 2 minutes

April 11, 2022

6 A/B tests to run in order to optimise your page RPM

Reading time 5 minutes

March 9, 2022

Advertising viewability: your best ally in boosting your eCPMs

Reading time 4 minutes