{"id":27426,"date":"2025-09-22T14:52:46","date_gmt":"2025-09-22T12:52:46","guid":{"rendered":"https:\/\/new.optidigital.com\/non-classifiee\/euronews\/"},"modified":"2025-11-27T15:02:04","modified_gmt":"2025-11-27T14:02:04","slug":"euronews","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/","title":{"rendered":"Euronews"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube responsive-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/79hZYnYEq-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos d&rsquo;Euronews<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.euronews.com\/\">Euronews<\/a> est un leader mondial de l&rsquo;information, offrant des actualit\u00e9s ind\u00e9pendantes \u00e0 un public international via sa cha\u00eene de t\u00e9l\u00e9vision et ses plateformes num\u00e9riques.&nbsp;<\/p>\n\n\n\n<p>Disponible en 13 langues, et en 5 autres gr\u00e2ce \u00e0 des accords de franchise, Euronews se distingue comme l&rsquo;une des marques d&rsquo;information les plus multilingues au monde.&nbsp;<\/p>\n\n\n\n<p>Avec pour mission de proposer des perspectives vari\u00e9es et un journalisme impartial, Euronews touche plus de 30 millions d&rsquo;utilisateurs chaque mois via son site web et son application mobile, ce qui t\u00e9moigne de sa pr\u00e9sence internationale forte et croissante.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le Challenge<\/h2>\n\n\n\n<p>Avant d&rsquo;obtenir une <strong>augmentation exponentielle de<\/strong> <strong>ses revenus publicitaires<\/strong> gr\u00e2ce \u00e0 la solution Opti Digital Ad Manager Hub, Euronews devait r\u00e9soudre le d\u00e9fi de l\u2019am\u00e9lioration de la performance tout en prot\u00e9geant l&rsquo;exp\u00e9rience utilisateur premium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Le d\u00e9fi op\u00e9rationnel<\/strong><\/h3>\n\n\n\n<p>La gestion de multiples zones g\u00e9ographiques, de divers partenaires techniques et de campagnes premium en direct cr\u00e9ait un \u00e9cosyst\u00e8me publicitaire fragment\u00e9 que Euronews souhaitait contr\u00f4ler et d\u00e9velopper plus efficacement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Pression sur les revenus<\/strong><\/h3>\n\n\n\n<p>Euronews avait besoin d&rsquo;une solution capable de booster les revenus publicitaires programmatiques tout en prot\u00e9geant les campagnes directes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Exp\u00e9rience utilisateur fluide<\/strong><\/h3>\n\n\n\n<p>Toute am\u00e9lioration de la mon\u00e9tisation devait \u00eatre fluide pour les audiences. L&rsquo;acc\u00e9l\u00e9ration des temps de chargement des pages et l&rsquo;am\u00e9lioration des Core Web Vitals de leur site web et de leur application mobile \u00e9taient des priorit\u00e9s pour pr\u00e9server la confiance et l&rsquo;engagement \u00e0 long terme.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Notre Solution<\/h2>\n\n\n\n<p>Apr\u00e8s un processus d&rsquo;appel d&rsquo;offres comp\u00e9titif, Euronews a choisi <strong>Opti Digital Ad Manager Hub<\/strong> pour centraliser sa plateforme publicitaire, simplifier ses processus techniques et d\u00e9bloquer de nouvelles opportunit\u00e9s de revenus.&nbsp;<\/p>\n\n\n\n<p>Notre collaboration a d\u00e9but\u00e9 en mars 2025 avec la mise en \u0153uvre de <strong>Ad Manager Hub<\/strong>, une solution compl\u00e8te et enti\u00e8rement personnalisable con\u00e7ue pour am\u00e9liorer <strong>la qualit\u00e9 de l&rsquo;inventaire publicitaire, renforcer la demande, booster la rentabilit\u00e9 publicitaire et la performance web.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Fonctionnalit\u00e9s de mon\u00e9tisation avanc\u00e9es<\/strong><\/h3>\n\n\n\n<p>Les fonctionnalit\u00e9s cl\u00e9s incluent des <strong>contr\u00f4les avanc\u00e9s sur la mise en page et les comportements des publicit\u00e9s<\/strong>, avec insertion dynamique, lazy loading, rafra\u00eechissement d&rsquo;annonces in-view, et des <strong>formats innovants<\/strong> comme les siderails, les annonces avec r\u00e9compense et les sticky ads.<\/p>\n\n\n\n<p><strong>Des wrappers header bidding sophistiqu\u00e9s c\u00f4t\u00e9 client et c\u00f4t\u00e9 serveur<\/strong> permettent des connexions agiles avec des partenaires de demande, ainsi que des solutions d&rsquo;identit\u00e9 utilisateur.<\/p>\n\n\n\n<p>Opti Digital donne \u00e9galement acc\u00e8s \u00e0 des <strong>SSP et DSP premium <\/strong>en compl\u00e9ment des partenaires de l&rsquo;\u00e9diteur. <strong>Notre technologie de prix planchers dynamiques<\/strong> envoie des planchers optimaux \u00e0 tous les partenaires de demande, maximisant ainsi le rendement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Gains en SEO et en performance<\/strong><\/h3>\n\n\n\n<p>Notre package <strong>ultra-l\u00e9ger<\/strong> garantit un <strong>impact positif sur la strat\u00e9gie SEO<\/strong> de l&rsquo;\u00e9diteur et am\u00e9liore les Core Web Vitals. En tirant parti de notre expertise approfondie des ench\u00e8res c\u00f4t\u00e9 serveur, nous acc\u00e9l\u00e9rons le header bidding et le processus global de s\u00e9lection des publicit\u00e9s, ce qui am\u00e9liore les temps de chargement des annonces. <strong>Les publicit\u00e9s sont livr\u00e9es 3 fois plus vite qu&rsquo;auparavant.<\/strong> Cette augmentation de la vitesse am\u00e9liore la qualit\u00e9 des publicit\u00e9s, g\u00e9n\u00e9rant une meilleure visibilit\u00e9, des taux de clics (CTR) plus \u00e9lev\u00e9s et des eCPM sup\u00e9rieurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Forte valeur ajout\u00e9e pour les campagnes directes<\/strong><\/h3>\n\n\n\n<p>Ad Manager Hub ne se contente pas de stimuler les revenus programmatiques, il ajoute \u00e9galement une forte valeur aux campagnes directes en <strong>augmentant la visibilit\u00e9 et en am\u00e9liorant leur diffusion<\/strong>, une priorit\u00e9 pour Euronews et un avantage cl\u00e9 sur le march\u00e9 actuel o\u00f9 les eCPM programmatiques sont soumis \u00e0 une pression croissante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\"><strong>Des analyses en temps r\u00e9el \u00e0 port\u00e9e de main<\/strong><\/h3>\n\n\n\n<p>Notre solution met des analyses en temps r\u00e9el \u00e0 la disposition des \u00e9diteurs, avec des m\u00e9triques cl\u00e9s telles que la <strong>densit\u00e9 publicitaire, le revenu par vue de page, par article et par source de trafic<\/strong>, le tout compil\u00e9 dans une seule plateforme d&rsquo;analyse puissante.<\/p>\n\n\n\n<p>Cette clart\u00e9 permet des d\u00e9cisions plus intelligentes, une optimisation continue et un contr\u00f4le total gr\u00e2ce au rapprochement des audiences et des revenus publicitaires.<\/p>\n\n\n\n<p>Opti Digital Ad Manager Hub a donn\u00e9 \u00e0 Euronews la solution dont ils avaient besoin, en combinant <strong>vitesse, transparence et mon\u00e9tisation intelligente<\/strong> en une seule plateforme puissante.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Opti Digital s\u2019est r\u00e9v\u00e9l\u00e9 \u00eatre le partenaire id\u00e9al, d\u00e9passant largement nos attentes. Depuis la mise en \u0153uvre de leur solution, nous avons constat\u00e9 une croissance exponentielle de nos revenus publicitaires, ainsi que de nettes am\u00e9liorations de la qualit\u00e9 de l\u2019inventaire, de l\u2019exp\u00e9rience utilisateur et des performances web. Le temps gagn\u00e9 dans la gestion des op\u00e9rations publicitaires a \u00e9t\u00e9 un v\u00e9ritable facteur cl\u00e9, permettant \u00e0 notre \u00e9quipe de se concentrer sur la strat\u00e9gie et le d\u00e9veloppement du m\u00e9dia plut\u00f4t que sur les processus techniques quotidiens.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t<p><b>Tom Roche<\/b>VP Digital Commercial Strategy & Revenue Development, Euronews<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos d&rsquo;Opti Digital<\/h2>\n\n\n\n<p>Opti Digital est la plateforme premium qui permet aux \u00e9diteurs num\u00e9riques de <strong>maximiser leurs revenus publicitaires tout en prot\u00e9geant l&rsquo;exp\u00e9rience utilisateur et la performance du site.<\/strong><\/p>\n\n\n\n<p>Notre solution <strong>Ad Manager Hub<\/strong>, disponible en Saas ou manag\u00e9, s&rsquo;int\u00e8gre parfaitement \u00e0 Google Ad Manager pour optimiser la valeur de l&rsquo;inventaire publicitaire sur les formats Display, Natif, Vid\u00e9o et originaux, offrant une <strong>solution ultra-l\u00e9g\u00e8re <\/strong>qui pr\u00e9serve les Core Web Vitals et la performance SEO.<\/p>\n\n\n\n<p>En compl\u00e9ment, <strong>Demand Hub <\/strong>donne acc\u00e8s \u00e0 une <strong>demande unique <\/strong>en connectant votre inventaire \u00e0 des PMP provenant d\u2019annonceurs premium. Il s\u00e9lectionne des inventaires de haute qualit\u00e9 et \u00e0 forte visibilit\u00e9, en utilisant des <strong>formats uniques et impactants<\/strong>, ainsi qu\u2019une <strong>technologie IA pr\u00e9dictive<\/strong> pour optimiser l\u2019attention et maximiser le revenu.&nbsp;<\/p>\n\n\n\n<p>Quant \u00e0 la solution <strong>Yield Hub<\/strong>, elle g\u00e8re dynamiquement les planchers de prix et les changements du march\u00e9 en temps r\u00e9el, garantissant que chaque impression est vendue \u00e0 sa v\u00e9ritable valeur tout en maintenant <strong>un volume d\u2019ench\u00e8res \u00e9lev\u00e9 et une mon\u00e9tisation durable.<\/strong><\/p>\n\n\n\n<p>Ensemble, ces solutions offrent aux \u00e9diteurs un contr\u00f4le granulaire, une transparence totale et une efficacit\u00e9 op\u00e9rationnelle, leur permettant <strong>d&rsquo;augmenter leurs revenus, de fid\u00e9liser leurs audiences et d&rsquo;assurer une croissance durable.<\/strong><\/p>\n\n\n\n<p>Plus de 10 000 sites web et applications dans le monde, dont des \u00e9diteurs majeurs comme Gizmodo, Webedia, Sportskeeda, Valnet, Venatus, The Objective et Orange, font confiance \u00e0 Opti Digital pour transformer leurs d\u00e9fis publicitaires num\u00e9riques en r\u00e9sultats mesurables, maximisant les revenus tout en maintenant les audiences engag\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euronews conna\u00eet une croissance exponentielle de ses revenus programmatiques gr\u00e2ce \u00e0 Opti Digital.<\/p>\n","protected":false},"author":13,"featured_media":27411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-27426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euronews | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un processus d&#039;appel d&#039;offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euronews | \u00c9tudes de cas | Opti Digital\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s un processus d&#039;appel d&#039;offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\" \/>\n<meta property=\"og:site_name\" content=\"Optidigital\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T12:52:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T14:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Guillem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\"},\"author\":{\"name\":\"Guillem\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98\"},\"headline\":\"Euronews\",\"datePublished\":\"2025-09-22T12:52:46+00:00\",\"dateModified\":\"2025-11-27T14:02:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\"},\"wordCount\":1037,\"publisher\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp\",\"articleSection\":[\"\u00c9tudes de Cas\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\",\"url\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\",\"name\":\"Euronews | \u00c9tudes de cas | Opti Digital\",\"isPartOf\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp\",\"datePublished\":\"2025-09-22T12:52:46+00:00\",\"dateModified\":\"2025-11-27T14:02:04+00:00\",\"description\":\"Apr\u00e8s un processus d'appel d'offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.\",\"breadcrumb\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage\",\"url\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp\",\"contentUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp\",\"width\":1200,\"height\":800,\"caption\":\"Case Study Euronews - Ad Manager Hub\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new.optidigital.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Euronews\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#website\",\"url\":\"https:\/\/new.optidigital.com\/fr\/\",\"name\":\"Optidigital\",\"description\":\"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.\",\"publisher\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new.optidigital.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\",\"name\":\"Optidigital\",\"url\":\"https:\/\/new.optidigital.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"contentUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"width\":169,\"height\":64,\"caption\":\"Optidigital\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98\",\"name\":\"Guillem\",\"url\":\"https:\/\/new.optidigital.com\/fr\/author\/guillem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Euronews | \u00c9tudes de cas | Opti Digital","description":"Apr\u00e8s un processus d'appel d'offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Euronews | \u00c9tudes de cas | Opti Digital","og_description":"Apr\u00e8s un processus d'appel d'offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.","og_url":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/","og_site_name":"Optidigital","article_published_time":"2025-09-22T12:52:46+00:00","article_modified_time":"2025-11-27T14:02:04+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","type":"image\/webp"}],"author":"Guillem","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Guillem","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#article","isPartOf":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/"},"author":{"name":"Guillem","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98"},"headline":"Euronews","datePublished":"2025-09-22T12:52:46+00:00","dateModified":"2025-11-27T14:02:04+00:00","mainEntityOfPage":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/"},"wordCount":1037,"publisher":{"@id":"https:\/\/new.optidigital.com\/fr\/#organization"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage"},"thumbnailUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","articleSection":["\u00c9tudes de Cas"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/","url":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/","name":"Euronews | \u00c9tudes de cas | Opti Digital","isPartOf":{"@id":"https:\/\/new.optidigital.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage"},"thumbnailUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","datePublished":"2025-09-22T12:52:46+00:00","dateModified":"2025-11-27T14:02:04+00:00","description":"Apr\u00e8s un processus d'appel d'offres comp\u00e9titif, Euronews a choisi Opti Digital Ad Manager Hub pour centraliser sa plateforme publicitaire.","breadcrumb":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#primaryimage","url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","contentUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","width":1200,"height":800,"caption":"Case Study Euronews - Ad Manager Hub"},{"@type":"BreadcrumbList","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/euronews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new.optidigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Euronews"}]},{"@type":"WebSite","@id":"https:\/\/new.optidigital.com\/fr\/#website","url":"https:\/\/new.optidigital.com\/fr\/","name":"Optidigital","description":"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.","publisher":{"@id":"https:\/\/new.optidigital.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new.optidigital.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/new.optidigital.com\/fr\/#organization","name":"Optidigital","url":"https:\/\/new.optidigital.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","contentUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","width":169,"height":64,"caption":"Optidigital"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98","name":"Guillem","url":"https:\/\/new.optidigital.com\/fr\/author\/guillem\/"}]}},"featured_image_url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/euronews-2.webp","_links":{"self":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/27426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/comments?post=27426"}],"version-history":[{"count":11,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/27426\/revisions"}],"predecessor-version":[{"id":27943,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/27426\/revisions\/27943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/media\/27411"}],"wp:attachment":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/media?parent=27426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/categories?post=27426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/tags?post=27426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}