{"id":22333,"date":"2024-12-22T16:36:00","date_gmt":"2024-12-22T15:36:00","guid":{"rendered":"https:\/\/new.optidigital.com\/?page_id=17709"},"modified":"2025-12-01T08:49:09","modified_gmt":"2025-12-01T07:49:09","slug":"orange","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/fr\/ressources\/etudes-de-cas\/orange\/","title":{"rendered":"Orange"},"content":{"rendered":"\n

\u00c0 propos d’Orange<\/h2>\n\n\n\n

Orange, l’un des principaux op\u00e9rateurs mondiaux de t\u00e9l\u00e9communications avec plus de 287 millions de clients<\/b>, enregistre un trafic num\u00e9rique consid\u00e9rable sur son site web et ses applications. Le g\u00e9ant fran\u00e7ais des t\u00e9l\u00e9communications cherchait une solution pour optimiser \u00e0 grande \u00e9chelle le rendement de son inventaire publicitaire.<\/p>\n\n\n\n

Croissance \u00e0 deux chiffres pour Orange gr\u00e2ce \u00e0 Yield Hub<\/h2>\n\n\n\n

Pour r\u00e9pondre \u00e0 ce besoin, Orange a choisi la solution de prix planchers dynamiques d’Opti Digital, Yield Hub<\/a>, qui s’int\u00e8gre parfaitement \u00e0 leur pile technologique existante. Fond\u00e9e sur l’intelligence artificielle, cette solution permet d’ajuster automatiquement et en temps r\u00e9el les prix planchers en fonction de divers facteurs tels que les signaux d’inventaire, les conditions du march\u00e9 et la valeur de l’utilisateur.<\/b><\/p>\n\n\n\n

Les r\u00e9sultats ont d\u00e9pass\u00e9 les attentes : Yield Hub optimise aujourd’hui 80 % de la valeur de l’inventaire publicitaire d’Orange. Cette optimisation a entra\u00een\u00e9 une augmentation substantielle des recettes publicitaires de l\u2019entreprise, de 10 \u00e0 30 % selon les blocs d’annonces display<\/b>, notamment sur des pages phares telles que le portail Actu et le Webmail.<\/p>\n\n\n\n

La solution<\/h2>\n\n\n\n

L’automatisation avanc\u00e9e et la tarification dynamique d\u00e9montrent la capacit\u00e9 de l’IA \u00e0 maximiser les performances \u00e0 grande \u00e9chelle, soulignant ainsi l’expertise d’Opti Digital pour aider les grands \u00e9diteurs comme Orange<\/b> \u00e0 naviguer dans un environnement en constante \u00e9volution.<\/p>\n\n\n\n

Le mod\u00e8le pr\u00e9dictif d’Yield Hub<\/a>, gr\u00e2ce \u00e0 l’analyse quotidienne des donn\u00e9es, assure une correspondance pr\u00e9cise entre les prix planchers et le niveau effectif de la demande pour les actifs publicitaires d’Orange.<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Compte tenu de la multitude de facteurs variables \u00e0 consid\u00e9rer, il nous \u00e9tait impossible de d\u00e9terminer manuellement et efficacement l\u2019ensemble des prix planchers de notre inventaire publicitaire. Yield Hub a su d\u00e9montrer sa valeur ajout\u00e9e en exploitant nos signaux first-party afin de pr\u00e9dire en temps r\u00e9el des prix planchers optimaux. Cette approche automatis\u00e9e a permis \u00e0 Orange de d\u00e9gager des revenus suppl\u00e9mentaires.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

Nicolas Desgranges<\/b>Responsable Marketing Digital<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00c0 propos d\u2019Opti Digital<\/h2>\n\n\n\n

Opti Digital, entreprise leader en AdTech, d\u00e9veloppe des solutions de pointe bas\u00e9es sur l’intelligence artificielle pour aider les \u00e9diteurs de m\u00e9dias en ligne \u00e0 maximiser leurs gains publicitaires. Notre plateforme de mon\u00e9tisation compl\u00e8te g\u00e8re automatiquement l’inventaire publicitaire pour optimiser les revenus sans compromettre les performances du site.<\/p>\n\n\n\n

Opti Digital se distingue par sa \u201cstack\u201d publicitaire ultral\u00e9g\u00e8re et son int\u00e9gration simplifi\u00e9e via un tag unique. Notre technologie d’IA avanc\u00e9e permet aux \u00e9diteurs d’optimiser leurs revenus en temps r\u00e9el, avec une transparence totale assur\u00e9e par un tableau de bord analytique complet. Ce dernier comprend notamment des donn\u00e9es d’audience en temps r\u00e9el et des revenus par URL et par source.<\/p>\n\n\n\n

Opti Digital collabore avec des \u00e9diteurs internationaux en EMEA et en Am\u00e9rique du Nord et s’engage \u00e0 fournir des solutions de pointe, cookieless et \u00e9coresponsables. Notre approche vise \u00e0 maintenir nos clients \u00e0 l’avant-garde du march\u00e9 tout en tout en pr\u00e9servant et optimisant l’exp\u00e9rience utilisateur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Croissance \u00e0 deux chiffres pour Orange gr\u00e2ce \u00e0 la solution de prix planchers dynamiques d’Opti Digital<\/p>\n","protected":false},"author":9,"featured_media":23924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nOrange | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Opti Yield a boost\u00e9 la mon\u00e9tisation d\u2019Orange en augmentant ses revenus de 30 %, gr\u00e2ce \u00e0 un ajustement dynamique des prix selon l\u2019inventaire et la demande.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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