{"id":22120,"date":"2019-09-02T12:52:41","date_gmt":"2019-09-02T10:52:41","guid":{"rendered":"https:\/\/new.optidigital.com\/?p=826"},"modified":"2025-05-05T17:49:12","modified_gmt":"2025-05-05T15:49:12","slug":"nextplz-optimise-ses-revenus-sur-amp-avec-optidigital","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/nextplz-optimise-ses-revenus-sur-amp-avec-optidigital\/","title":{"rendered":"NextPLZ optimise ses revenus sur AMP avec Opti Digital"},"content":{"rendered":"\n<p><strong>L\u2019\u00e9diteur du magazine people de r\u00e9f\u00e9rence, NextPLZ.fr, optimise ses revenus programmatiques avec l\u2019accompagnement d\u2019Opti Digital, dans un contexte o\u00f9 ses visites sur AMP sont en forte croissance.<\/strong><\/p>\n\n\n\n<p>NextPLZ.fr (prononcer \u00ab Next please ! \u00bb) m\u00e9dia digital destin\u00e9 aux 15-24 ans lanc\u00e9 par le groupe CCM-Le Figaro en 2015, a pris son ind\u00e9pendance en 2018. Pilot\u00e9 par Jean Isnard et Valentin Gr\u00e9goire, l\u2019\u00e9diteur souhaite valoriser ses inventaires publicitaires display et vid\u00e9o.&nbsp;<\/p>\n\n\n\n<p>Jean Isnard, Pr\u00e9sident de NextPLZ :&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Nous voulions comprendre et avancer vite. L\u2019\u00e9quipe Opti Digital explique des concepts complexes avec clart\u00e9. Nous devions aussi am\u00e9liorer nos performances sur l\u2019ensemble de nos inventaires et plus particuli\u00e8rement sur le trafic AMP, qui repr\u00e9sente la majorit\u00e9 de notre audience. Opti Digital nous a accompagn\u00e9s et a int\u00e9gr\u00e9 ses solutions de header bidding avec succ\u00e8s sur le site et sur les pages AMP<\/em>.<\/p><\/blockquote>\n\n\n\n<p>Opti Digital mobilise son expertise et ses solutions techniques afin d\u2019am\u00e9liorer la qualit\u00e9 des inventaires Web et AMP (Accelerated Mobile Pages) du site et les mettre aux ench\u00e8res en header bidding. En effet, mettre en comp\u00e9tition Google Ad Exchange avec d\u2019autres partenaires vendeurs est indispensable pour augmenter la rentabilit\u00e9 des annonces.&nbsp;<strong>Sur cette audience particuli\u00e8re, la seule mise en place du header bidding augmente les eCPMs de pr\u00e8s de +27%<\/strong>.<\/p>\n\n\n\n<p><strong>Mais l\u2019accompagnement d\u2019Opti Digital ne s\u2019arr\u00eate pas l\u00e0.<\/strong>&nbsp;L\u2019\u00e9quipe \u00e9met des recommandations pour am\u00e9liorer le taux de visibilit\u00e9 des annonces et d\u00e9finit un nouveau plan de taggage. Elle configure l\u2019Ad Server de NextPLZ.fr de mani\u00e8re \u00e0 maximiser les revenus de l\u2019\u00e9diteur pour les ench\u00e8res ouvertes comme pour les campagnes directes ou les PMPs.&nbsp;<strong>Avec cette approche globale, la rentabilit\u00e9 de l\u2019\u00e9diteur a augment\u00e9 de plus de 50% sur les 6 derniers mois.&nbsp;<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9diteur du magazine people de r\u00e9f\u00e9rence, NextPLZ.fr, optimise ses revenus programmatiques avec l\u2019accompagnement d\u2019Opti Digital, dans un contexte o\u00f9 ses visites sur AMP sont en forte croissance.<\/p>\n","protected":false},"author":8,"featured_media":24709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,399],"tags":[410,415,443,448,454,459,460,474,475,479,488],"class_list":["post-22120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-monetisation-fr","tag-amp","tag-cinema","tag-header-bidding","tag-monetisation","tag-nextplz","tag-prebid-server","tag-programmatique","tag-rtc","tag-series","tag-telerealite","tag-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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