{"id":1716,"date":"2020-02-17T08:17:00","date_gmt":"2020-02-17T06:17:00","guid":{"rendered":"https:\/\/new.optidigital.com\/?p=1716"},"modified":"2025-05-05T16:07:25","modified_gmt":"2025-05-05T14:07:25","slug":"slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/","title":{"rendered":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOpti Digital nous est apparu comme la meilleure des solutions pour notre d\u00e9veloppement sur l\u2019activit\u00e9 programmatique du fait de leur accompagnement au quotidien dans l\u2019optimisation des performances de nos inventaires premium et leur mise en comp\u00e9tition aupr\u00e8s de SSP pertinents.\u201d\u00a0<\/em><\/p>\n<cite>Nicolas Valverde, Directeur commercial de Slate.fr<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Opti Digital : Un accompagnement des m\u00e9dias digitaux sur-mesure<\/h3>\n\n\n\n<p>Lanc\u00e9 en 2009, Slate.fr est aujourd\u2019hui une r\u00e9f\u00e9rence en terme de contenus et d\u2019analyses sur la culture, la politique, l\u2019\u00e9conomie ou encore les \u00e9volutions de notre soci\u00e9t\u00e9.&nbsp;<\/p>\n\n\n\n<p>La direction du site fran\u00e7ais slate.fr, souhaite d\u00e9sormais augmenter et optimiser les revenus publicitaires du m\u00e9dia francophone, tout en conservant le contenu Premium et l\u2019exp\u00e9rience utilisateur qu\u2019il a su proposer depuis sa cr\u00e9ation.<\/p>\n\n\n\n<p>Slate a choisi de se faire accompagner par Opti digital pour ses op\u00e9rations d\u2019Adserving et de publicit\u00e9 programmatique. Opti Digital r\u00e9pond ainsi aux r\u00e9els besoins de Slate exprim\u00e9s par l\u2019interm\u00e9diaire de M. Valverde :\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Nous attendons de l\u2019\u00e9quipe\u00a0<\/em>Opti Digital\u00a0<em>qu\u2019elle nous apporte son expertise et ses conseils au quotidien afin de comprendre les m\u00e9caniques d\u2019un march\u00e9 en constante mutation et d\u2019en ma\u00eetriser les derniers outils de mon\u00e9tisation.<\/em><\/p>\n<cite>Nicolas Valverde, Directeur commercial de Slate.fr<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Opti Digital mobilise son expertise m\u00e9tier strat\u00e9gique et ses solutions techniques afin d\u2019am\u00e9liorer la qualit\u00e9 des inventaires des m\u00e9dias num\u00e9riques.&nbsp;Le travail d\u2019Opti Digital consiste ainsi \u00e0 aider Slate sur toutes les \u00e9tapes de la configuration afin d\u2019exploiter diff\u00e9rents leviers pour augmenter les revenus publicitaires : conception du plan de taggage, configuration de son AdServer, conseil sur les emplacements publicitaires, s\u00e9lection des partenaires premium \u00e0 connecter avec son audience, analyse statistique des r\u00e9sultats et recommandations.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Optimiser pour doubler les revenus programmatiques<\/h3>\n\n\n\n<p>Mais le travail d\u2019Opti Digital et Slate ne s\u2019arr\u00eate pas l\u00e0. Les deux \u00e9quipes pilotent la strat\u00e9gie de mon\u00e9tisation m\u00e9dia main dans la main, en s\u2019appuyant sur les donn\u00e9es centralis\u00e9es dans les tableaux de bord&nbsp;<em>Opti Dashboards<\/em>.&nbsp;<\/p>\n\n\n\n<p>Plusieurs optimisations sont faites chaque jour apr\u00e8s analyse des diff\u00e9rents KPIs afin d\u2019am\u00e9liorer le rendement de la publicit\u00e9 et de pouvoir r\u00e9pondre aux objectifs ambitieux que s\u2019est fix\u00e9 l\u2019\u00e9diteur de Slate.fr, \u00e0 savoir doubler leurs revenus li\u00e9s \u00e0 l\u2019activit\u00e9 programmatique en 2020.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les technologies innovantes optimisent les inventaires<\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 un plan de taggage optimis\u00e9 et gr\u00e2ce \u00e0 la solution&nbsp;<em>Opti Smart Tags<\/em>, le chargement des pages est acc\u00e9l\u00e9r\u00e9, l\u2019exp\u00e9rience utilisateur s\u2019am\u00e9liore et toutes les annonces pr\u00e9sentent un meilleur taux de visibilit\u00e9. Le taux de visibilit\u00e9 moyen du site d\u00e9passe les 70% d\u00e9sormais.<\/p>\n\n\n\n<p>L\u2019expertise et les solutions d\u2019Opti Digital s\u2019\u00e9tendent \u00e9galement \u00e0 l\u2019adserving et au header bidding : diff\u00e9rents partenaires vendeurs (Google, AppNexus, Rubicon, Smart, Amazon\u2026) apportent de la comp\u00e9tition et stimulent les ench\u00e8res vers le haut.<\/p>\n\n\n\n<p>La r\u00e9gie interne de Slate s\u2019appuie \u00e9galement sur la solution de Ratecard d\u2019Opti Digital pour s\u00e9lectionner les inventaires correspondant aux briefs des annonceurs les plus exigeants (visibilit\u00e9, CTR, verticale) et leur proposer la priorit\u00e9 et les prix ad\u00e9quates, en gr\u00e9 \u00e0 gr\u00e9 et en Private Marketplace.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Des premiers r\u00e9sultats prometteurs&nbsp;<\/h3>\n\n\n\n<p>Les premiers r\u00e9sultats sont encourageants, comme en t\u00e9moigne Nicolas Valverde, directeur commercial de Slate.fr apr\u00e8s quelques jours de lancement :&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cUne int\u00e9gration rapide qui a tout suite eu un impact sur la vitesse de chargement de nos pages, les performances de nos emplacements et donc nos revenus.\u201d<\/em><\/p>\n<cite>Nicolas Valverde, Directeur commercial de Slate.fr<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Contacts<\/h3>\n\n\n\n<p>Pour annoncer sur Slate.fr et mieux conna\u00eetre les performances de ses inventaires publicitaires, contactez la r\u00e9gie de l\u2019\u00e9diteur.&nbsp;Pour en savoir plus sur l\u2019accompagnement qu\u2019Opti Digital offre aux m\u00e9dias,&nbsp;<a href=\"https:\/\/www.optidigital.fr\/contact\/\">contactez Opti Digital<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15.63%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:74.38%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2020\/02\/logo_slate_small.gif\" alt=\"\" class=\"wp-image-1736\"\/><\/figure>\n\n\n\n<p style=\"font-size:22px\"><strong>R\u00e9gie Slate<\/strong><\/p>\n\n\n\n<p>Nicolas VALVERDE<br><a href=\"mailto:nicolas.valverde@slate.fr\">nicolas.valverde@slate.fr<\/a>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2020\/04\/full-color.svg\" alt=\"\" class=\"wp-image-2304\" style=\"width:379px;height:90px\"\/><\/figure>\n\n\n\n<p style=\"font-size:22px\"><strong>Opti Digital<\/strong><\/p>\n\n\n\n<p>S\u00e9gol\u00e8ne GAILLARD<br><a href=\"mailto:segolene@new.optidigital.com\">segolene@new.optidigital.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>Lanc\u00e9 en 2009, Slate.fr est aujourd\u2019hui une r\u00e9f\u00e9rence en terme de contenus et d\u2019analyses sur la culture, la politique, l\u2019\u00e9conomie ou encore les \u00e9volutions de notre soci\u00e9t\u00e9.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>La direction du site fran\u00e7ais slate.fr, souhaite d\u00e9sormais augmenter et optimiser les revenus publicitaires du m\u00e9dia francophone, tout en conservant le contenu Premium et l\u2019exp\u00e9rience utilisateur qu\u2019il a su proposer depuis sa cr\u00e9ation.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"author":8,"featured_media":24118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,611],"tags":[407,416,429,502,453,458,460,476,484],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industrie","tag-actualites","tag-client","tag-display","tag-media-en","tag-native","tag-pmp","tag-programmatique","tag-slate","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital\" \/>\n<meta property=\"og:description\" content=\"Lanc\u00e9 en 2009, Slate.fr est aujourd\u2019hui une r\u00e9f\u00e9rence en terme de contenus et d\u2019analyses sur la culture, la politique, l\u2019\u00e9conomie ou encore les \u00e9volutions de notre soci\u00e9t\u00e9.&nbsp;  La direction du site fran\u00e7ais slate.fr, souhaite d\u00e9sormais augmenter et optimiser les revenus publicitaires du m\u00e9dia francophone, tout en conservant le contenu Premium et l\u2019exp\u00e9rience utilisateur qu\u2019il a su proposer depuis sa cr\u00e9ation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Optidigital\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-17T06:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T14:07:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Magali Quentel-Reme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/new.optidigital.com\/wp-content\/uploads\/Magali-Profile-Circle-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magali Quentel-Reme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\"},\"author\":{\"name\":\"Magali Quentel-Reme\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab\"},\"headline\":\"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires\",\"datePublished\":\"2020-02-17T06:17:00+00:00\",\"dateModified\":\"2025-05-05T14:07:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\"},\"wordCount\":703,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp\",\"keywords\":[\"actualit\u00e9s\",\"client\",\"display\",\"media\",\"native\",\"PMP\",\"programmatique\",\"Slate\",\"Vid\u00e9o\"],\"articleSection\":[\"Blog\",\"Industrie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\",\"url\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\",\"name\":\"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital\",\"isPartOf\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp\",\"datePublished\":\"2020-02-17T06:17:00+00:00\",\"dateModified\":\"2025-05-05T14:07:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage\",\"url\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp\",\"contentUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp\",\"width\":600,\"height\":400,\"caption\":\"Slate.fr Partners with Opti Digital to Maximize Ad Revenue\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new.optidigital.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#website\",\"url\":\"https:\/\/new.optidigital.com\/fr\/\",\"name\":\"Optidigital\",\"description\":\"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.\",\"publisher\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new.optidigital.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#organization\",\"name\":\"Optidigital\",\"url\":\"https:\/\/new.optidigital.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"contentUrl\":\"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"width\":169,\"height\":64,\"caption\":\"Optidigital\"},\"image\":{\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab\",\"name\":\"Magali Quentel-Reme\",\"url\":\"https:\/\/new.optidigital.com\/fr\/author\/magali-quentel-reme\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital","og_description":"Lanc\u00e9 en 2009, Slate.fr est aujourd\u2019hui une r\u00e9f\u00e9rence en terme de contenus et d\u2019analyses sur la culture, la politique, l\u2019\u00e9conomie ou encore les \u00e9volutions de notre soci\u00e9t\u00e9.&nbsp;  La direction du site fran\u00e7ais slate.fr, souhaite d\u00e9sormais augmenter et optimiser les revenus publicitaires du m\u00e9dia francophone, tout en conservant le contenu Premium et l\u2019exp\u00e9rience utilisateur qu\u2019il a su proposer depuis sa cr\u00e9ation.","og_url":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/","og_site_name":"Optidigital","article_published_time":"2020-02-17T06:17:00+00:00","article_modified_time":"2025-05-05T14:07:25+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","type":"image\/webp"}],"author":"Magali Quentel-Reme","twitter_card":"summary_large_image","twitter_image":"https:\/\/new.optidigital.com\/wp-content\/uploads\/Magali-Profile-Circle-1.png","twitter_misc":{"\u00c9crit par":"Magali Quentel-Reme","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#article","isPartOf":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/"},"author":{"name":"Magali Quentel-Reme","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab"},"headline":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires","datePublished":"2020-02-17T06:17:00+00:00","dateModified":"2025-05-05T14:07:25+00:00","mainEntityOfPage":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/"},"wordCount":703,"commentCount":0,"publisher":{"@id":"https:\/\/new.optidigital.com\/fr\/#organization"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage"},"thumbnailUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","keywords":["actualit\u00e9s","client","display","media","native","PMP","programmatique","Slate","Vid\u00e9o"],"articleSection":["Blog","Industrie"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/","url":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/","name":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires - Optidigital","isPartOf":{"@id":"https:\/\/new.optidigital.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage"},"thumbnailUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","datePublished":"2020-02-17T06:17:00+00:00","dateModified":"2025-05-05T14:07:25+00:00","breadcrumb":{"@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#primaryimage","url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","contentUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","width":600,"height":400,"caption":"Slate.fr Partners with Opti Digital to Maximize Ad Revenue"},{"@type":"BreadcrumbList","@id":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/slate-fr-choisit-opti-digital-pour-laccompagner-dans-loptimisation-de-ses-revenus-publicitaires\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new.optidigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Slate.fr choisit Opti Digital pour l\u2019accompagner dans l\u2019optimisation de ses revenus publicitaires"}]},{"@type":"WebSite","@id":"https:\/\/new.optidigital.com\/fr\/#website","url":"https:\/\/new.optidigital.com\/fr\/","name":"Optidigital","description":"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.","publisher":{"@id":"https:\/\/new.optidigital.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new.optidigital.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/new.optidigital.com\/fr\/#organization","name":"Optidigital","url":"https:\/\/new.optidigital.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","contentUrl":"https:\/\/new.optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","width":169,"height":64,"caption":"Optidigital"},"image":{"@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/new.optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab","name":"Magali Quentel-Reme","url":"https:\/\/new.optidigital.com\/fr\/author\/magali-quentel-reme\/"}]}},"featured_image_url":"https:\/\/new.optidigital.com\/wp-content\/uploads\/slate_fr_partners_with_opti_digital_to_maximize_ad_revenue_1x.webp","_links":{"self":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":2,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":24555,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1716\/revisions\/24555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/media\/24118"}],"wp:attachment":[{"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.optidigital.com\/fr\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}