{"id":1634,"date":"2018-08-10T17:18:04","date_gmt":"2018-08-10T17:18:04","guid":{"rendered":"https:\/\/new.optidigital.com\/?p=1634"},"modified":"2025-05-05T17:55:27","modified_gmt":"2025-05-05T15:55:27","slug":"google-ad-manager-propose-les-annonces-video-natives","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/fr\/ressources\/blog\/google-ad-manager-propose-les-annonces-video-natives\/","title":{"rendered":"Google Ad Manager propose les annonces vid\u00e9o natives"},"content":{"rendered":"\n

Google Ad Manager (nouveau produit de Google r\u00e9unissant Google AdExchange et l\u2019AdServer DoubleClick For Publishers) propose un format aux \u00e9diteurs de sites, les annonces vid\u00e9o natives. En quoi consiste ce format ? Y-a-t-il des contraintes de contenu ? Comment activer les annonces vid\u00e9o natives sur votre site ?<\/strong><\/h4>\n\n\n\n
<\/div>\n\n\n\n

Le format de publicit\u00e9 vid\u00e9o native OutStream<\/h3>\n\n\n\n

Les formats vid\u00e9o de Google Ad Exchange sont disponibles \u00e0 tous les sites, sans avoir n\u00e9cessairement de contenu vid\u00e9o<\/strong>. Les vid\u00e9os se chargent dans les blocs d\u2019annonces display de type banni\u00e8res en 300 x 250 et 336 x 280 et de type native. Sur mobile, il est possible de configurer les vid\u00e9os pour qu\u2019elles se chargent In-Read, dans le flux de lecture.<\/p>\n\n\n\n

\n
\n

A quel r\u00e9sultat s\u2019attendre avec le format vid\u00e9o natif ?<\/h3>\n\n\n\n

Ce format sera en comp\u00e9tition avec les formats d\u00e9j\u00e0 configur\u00e9s de ces blocs d\u2019annonces, display et natif par exemple. Cela devrait donc am\u00e9liorer l\u2019eCPM moyen et le taux de remplissage.<\/strong> A suivre apr\u00e8s quelques semaines sachant que le mois d\u2019Ao\u00fbt n\u2019est s\u00fbrement pas la bonne p\u00e9riode pour les annonceurs vid\u00e9os. Mais cet ajout de demande annonceur en comp\u00e9tition pour de m\u00eames blocs d\u2019annonces devrait apporter de la valeur par la suite. On recommande donc de l\u2019activer sans h\u00e9siter !<\/p>\n<\/div>\n\n\n\n

\n
\"Activer
Activer le format vid\u00e9o natif sur Google Ad Manager<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"video
Vid\u00e9o content native ad : configuration sur Google Ad Manager<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
\n

Comment activer la publicit\u00e9 vid\u00e9o native sur votre site ?<\/h3>\n\n\n\n

Google rend la configuration tr\u00e8s simple. Cr\u00e9ez une nouvelle annonce Native facilement en s\u00e9lectionnant l\u2019\u00e9diteur de Google ( \u00e0 gauche sur l\u2019impression d\u2019\u00e9cran ci-dessus). Comme pour les annonces natifs classiques, vous pouvez configurer les couleurs du titre, de la description et des liens. Il est aussi possible d\u2019afficher le logo de l\u2019annonceur et un bouton d\u2019action vers le site annonceur. Par exp\u00e9rience, on recommande de n\u2019afficher ni l\u2019un ni l\u2019autre pour obtenir la meilleure performance. <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

Et vous, avez-vous test\u00e9 les annonces vid\u00e9o natives de Google Ad Manager ?<\/h3>\n\n\n\n

N\u2019h\u00e9sitez pas \u00e0 partager vos r\u00e9sultats en commentaires pour en faire b\u00e9n\u00e9ficier les autres \u00e9diteurs.<\/p>\n\n\n\n

Pour creuser le sujet, rendez-vous sur l\u2019aide de Google<\/a>.<\/p>\n\n\n\n

Des questions sur le format vid\u00e9o native et sa configuration dans Google Ad Manager ? Contactez-nous<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ad Manager (nouveau produit de Google r\u00e9unissant Google AdExchange et l\u2019AdServer DoubleClick For Publishers) propose un format aux \u00e9diteurs de sites, les annonces vid\u00e9o natives. En quoi consiste ce format ? Y-a-t-il des contraintes de contenu ? Comment activer les annonces vid\u00e9o natives sur votre site ?<\/p>\n","protected":false},"author":8,"featured_media":24722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,399],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-monetisation-fr"],"acf":[],"yoast_head":"\nGoogle Ad Manager propose les annonces vid\u00e9o natives - Optidigital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ad Manager propose les annonces vid\u00e9o natives - Optidigital\" \/>\n<meta property=\"og:description\" content=\"Google Ad Manager (nouveau produit de Google r\u00e9unissant Google AdExchange et l\u2019AdServer DoubleClick For Publishers) propose un format aux \u00e9diteurs de sites, les annonces vid\u00e9o natives. 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