{"id":9459,"date":"2022-12-02T19:01:23","date_gmt":"2022-12-02T18:01:23","guid":{"rendered":"https:\/\/new.optidigital.com\/?p=9459"},"modified":"2025-05-05T16:32:34","modified_gmt":"2025-05-05T14:32:34","slug":"5-consejos-par-dominar-el-diseno-de-tus-anuncios","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/es\/recursos\/blog\/5-consejos-par-dominar-el-diseno-de-tus-anuncios\/","title":{"rendered":"5 consejos par dominar el dise\u00f1o de tus anuncios"},"content":{"rendered":"\n

At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible.\u00a0<\/strong><\/p>\n\n

Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of the ad structure, including the volume (ad pressure) and location of your ads.<\/p>\n\n

In our last webinar, we shared our top tips for optimal ad layouts. Discover them all now.<\/p>\n\n

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The 5 steps to master your Ad Layout<\/h2>\n\n
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Tip 1 – Placements: Dos and don’ts<\/h3>\n\n
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Your strategy about placements depends on the type of auction you run on your site. Here we will focus on the right placement strategy for open auctions that are paid on a CPM basis.<\/p>\n\n

Mobile #1:<\/span> It is important to avoid having non-sticky ads at the top of the screen<\/strong> on mobile. Indeed, users tend to scroll fast, until they reach the content, which will reduce your viewability rate considerably. Equally, it is very unlikely that a visitor will scroll to the bottom of your site, therefore, you should avoid placing a non-sticky ad just above the footer.<\/strong><\/p>\n\n

Mobile #2:<\/span> We very often favor integration in the heart of the content<\/strong>, since this is where the user’s attention is focused.<\/p>\n\n

Read more: Why should ad placements be important in your monetization strategy?<\/a><\/p>\n\n

Mobile\u00a0 #3:<\/span> As for the insertion in the heart of content, placing an ad at the end of an article<\/strong> can generate a good click rate.<\/p>\n\n

Mobile #4:<\/span> Used in the right way, interstitial<\/strong> ads offer unbeatable CTRs and high eCPMs. However, as it is an intrusive format it is essential to use the frequency capping set by google (1 interstitial per hour for 1 for a unique user) in order to protect your UX. The closing button must also be large enough to allow the user to shut the ad easily.<\/p>\n\n

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Tip 2 – Customize your page templates<\/h3>\n\n
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The worst mistake a publisher could make in terms of layout is to have a single template for an entire site. It is recommended to adapt your ad structure to improve your monetization performance by customizing your layout: <\/p>\n\n