{"id":5890,"date":"2022-02-03T18:08:37","date_gmt":"2022-02-03T17:08:37","guid":{"rendered":"https:\/\/new.optidigital.com\/?p=5890"},"modified":"2025-05-05T16:42:01","modified_gmt":"2025-05-05T14:42:01","slug":"nuestras-predicciones-adtech-para-2022","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/es\/recursos\/blog\/nuestras-predicciones-adtech-para-2022\/","title":{"rendered":"Nuestras predicciones AdTech para 2022"},"content":{"rendered":"\n<p>2021 ha sido un a\u00f1o particularmente agitado para el sector de AdTech. Los editores y actores de la publicidad en l\u00ednea han tenido que adaptarse a los inicios de un mundo \u00abcookieless\u00bb, especialmente con la entrada en vigor de las directrices de la CNIL (Comisi\u00f3n Nacional de la Inform\u00e1tica y de las Libertades en Francia). El a\u00f1o tambi\u00e9n estuvo marcado por un evento importante para su posicionamiento natural: los Core Web Vitals, tres indicadores de rendimiento web creados por Google y destinados a destacar las p\u00e1ginas web que ofrecen una buena experiencia de usuario.<\/p>\n\n\n\n<p>Los editores han tenido que redoblar sus esfuerzos para seguir ofreciendo a sus audiencias contenidos que respondan a sus expectativas y, al mismo tiempo, garantizar unos ingresos publicitarios sostenibles.&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 ocurrir\u00e1 en 2022? \u00bfPodemos prever las grandes tendencias que marcar\u00e1n el a\u00f1o? Magali Quentel-Reme, nuestra directora ejecutiva y cofundadora, revela sus predicciones para el mercado AdTech en 2022 en <a href=\"https:\/\/www.programaticaly.com\/predicciones-adtech-2022\" target=\"_blank\" rel=\"noreferrer noopener\">Programmatic Spain<\/a>.<\/strong><\/p>\n\n\n\n<p><strong>Formatos de audio y v\u00eddeo, TV conectada, cookies first-party\u2026 Descubre la entrevista completa <\/strong><a href=\"https:\/\/www.programaticaly.com\/predicciones-2022\/magali-quentel-reme-co-founder-amp-ceo-en-opti-digital\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>aqu\u00ed<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfNecesita informaci\u00f3n complementaria sobre nuestras soluciones y\/u ofertas de trabajo?&nbsp;<a href=\"https:\/\/new.optidigital.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a1Contacte con nosotros!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 ha sido un a\u00f1o particularmente agitado para el sector de AdTech. Los editores y actores de la publicidad en l\u00ednea han tenido que adaptarse a los inicios de un mundo \u00abcookieless\u00bb, especialmente con la entrada en vigor de las directrices de la CNIL (Comisi\u00f3n Nacional de la Inform\u00e1tica y de las Libertades en Francia). &#8230; <a title=\"Nuestras predicciones AdTech para 2022\" class=\"read-more\" href=\"https:\/\/new.optidigital.com\/es\/recursos\/blog\/nuestras-predicciones-adtech-para-2022\/\" aria-label=\"Leer m\u00e1s sobre Nuestras predicciones AdTech para 2022\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":13,"featured_media":24175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[588,610,508],"tags":[578,520],"class_list":["post-5890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industria","category-publicidad-es","tag-cls-es-3","tag-cookies-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestras predicciones AdTech para 2022 - Optidigital<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 ocurrir\u00e1 en 2022? 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