{"id":25456,"date":"2024-12-17T10:33:05","date_gmt":"2024-12-17T09:33:05","guid":{"rendered":"https:\/\/new.optidigital.com\/sin-categorizar\/webedia\/"},"modified":"2025-07-24T13:29:44","modified_gmt":"2025-07-24T11:29:44","slug":"webedia","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/es\/recursos\/casos-de-exito\/webedia\/","title":{"rendered":"Webedia"},"content":{"rendered":"\n

Sobre Webedia<\/h2>\n\n\n\n

Webedia es el grupo l\u00edder del entretenimiento digital en nuestro pa\u00eds. Desde su creaci\u00f3n en 2007, el grupo ha ido creando a nivel internacional una red de medios de comunicaci\u00f3n, agencias de talentos, eventos, creatividad y servicios de producci\u00f3n audiovisual, siempre con el foco en la pasi\u00f3n y la innovaci\u00f3n.<\/p>\n\n\n\n

Con sede en 12 pa\u00edses, Webedia conecta con m\u00e1s de 290 millones de usuarios \u00fanicos mensuales en todo el mundo. En Espa\u00f1a, est\u00e1 posicionado como player l\u00edder en las tem\u00e1ticas m\u00e1s importantes del mundo del entretenimiento con medios como Xataka, 3DJuegos, SensaCine o DAP, y se ha especializado en la innovaci\u00f3n audiovisual y la creaci\u00f3n de experiencias que conecten con las audiencias a trav\u00e9s de VIZZ, agencia de representaci\u00f3n de la mayor red de talentos de nuestro pa\u00eds.<\/p>\n\n\n\n

El reto<\/h2>\n\n\n\n

Webedia buscaba optimizar el rendimiento de su stack publicitario en todas sus plataformas, incluyendo sus p\u00e1ginas AMP (Accelerated Mobile Pages) por su alto volumen de tr\u00e1fico.<\/p>\n\n\n\n

La soluci\u00f3n deb\u00eda aumentar su competitividad en el mercado program\u00e1tico y equilibrar la efectividad publicitaria con una experiencia de usuario de calidad.<\/p>\n\n\n\n

Nuestra soluci\u00f3n<\/h2>\n\n\n\n

Opti Digital respondi\u00f3 al reto de Webedia con una soluci\u00f3n innovadora dise\u00f1ada para maximizar sus ingresos program\u00e1ticos, implementando una demanda original y un formato publicitario \u00fanico, tipo story, que combina creatividad con alto rendimiento. Reduce la sobreexposici\u00f3n de anuncios y mejora \u00e9l rendimiento de las campa\u00f1as publicitarias. Este formato se distingue por su dise\u00f1o atractivo y su capacidad para captar la atenci\u00f3n de la audiencia.<\/p>\n\n\n\n

Gracias a su compatibilidad con AMP, este formato se integr\u00f3 perfectamente en la estrategia de Webedia, logrando un rendimiento sobresaliente: nuestro bidder se posicion\u00f3 entre los puestos 2\u00ba y 3\u00ba en Prebid. Como resultado, Webedia increment\u00f3 sus ingresos, reafirmando su posici\u00f3n competitiva en el mercado program\u00e1tico. <\/p>\n\n\n\n

Un aspecto clave de la colaboraci\u00f3n entre Webedia Espa\u00f1a y Opti Digital ha sido la precisi\u00f3n y fiabilidad de los informes, as\u00ed como la gesti\u00f3n de discrepancias, lo que permite a los publishers obtener una visi\u00f3n transparente y detallada del rendimiento real de sus ingresos publicitarios.<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Lo que m\u00e1s valoramos de Opti Digital, adem\u00e1s de sus soluciones innovadoras, es su profundo conocimiento de los publishers. Su asesoramiento ha sido clave durante las reuniones de control. Adem\u00e1s de incrementar nuestros ingresos, Opti Digital ha demostrado una gran robustez y fiabilidad en todas las integraciones.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

I\u00f1aki Garc\u00eda Hoz<\/b>Responsable de Programmatic y AdOps en Webedia\u200b<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

Sobre Opti Digital<\/h2>\n\n\n\n

Opti Digital ofrece una tecnolog\u00eda de gesti\u00f3n de la demanda con un formato de anuncio atractivo, similar al formato story de las plataformas sociales, que maximiza los ingresos de cada anuncio.<\/p>\n\n\n\n

Compatible con Prebid, esta tecnolog\u00eda mejora la monetizaci\u00f3n en los bloques de anuncios IAB ya presentes en los medios, y es efectiva en todos los entornos, incluyendo AMP (Accelerated Mobile Pages). Gracias a sus elevados CPM y eficacia demostrada entre m\u00e1s de 7.000 dominios, esta innovadora tecnolog\u00eda se ha consolidado entre los principales adaptadores de pujas del mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Opti Digital potencia el rendimiento program\u00e1tico de Webedia Espa\u00f1a con un formato din\u00e1mico innovador\u200b<\/p>\n","protected":false},"author":1,"featured_media":23811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-25456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nWebedia | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Opti Digital mejor\u00f3 el rendimiento program\u00e1tico de Webedia Espa\u00f1a con su formato din\u00e1mico innovador.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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