{"id":22275,"date":"2021-12-09T18:48:10","date_gmt":"2021-12-09T17:48:10","guid":{"rendered":"https:\/\/new.optidigital.com\/?page_id=5480"},"modified":"2025-06-16T14:05:47","modified_gmt":"2025-06-16T12:05:47","slug":"tokyvideo","status":"publish","type":"post","link":"https:\/\/new.optidigital.com\/es\/recursos\/casos-de-exito\/tokyvideo\/","title":{"rendered":"Tokyvideo"},"content":{"rendered":"\n

Entrevista con Borja Mera Urrestarazu, CEO de TechPump<\/h2>\n\n\n\n

Fundada en 2020 por el grupo TechPump,\u00a0Tokyvideo.com<\/a>\u00a0es la plataforma de streaming de referencia en Espa\u00f1a. Tokyvideo ofrece series originales de forma gratuita. Desde octubre 2020, Opti Digital optimiza la rentabilidad del medio gracias a un soporte a 360\u00ba.\u00a0<\/p>\n\n\n\n

\u00bfPor qu\u00e9 Opti Digital?<\/h4>\n\n\n\n

Realizamos una b\u00fasqueda de Partners que nos pudiesen ayudar a ir un paso m\u00e1s all\u00e1 de lo que AdSense pod\u00eda ofrecernos; y dentro de esa b\u00fasqueda, Opti Digital fue quien encajo mejor con nuestra pol\u00edtica de cuidado de nuestros usuarios y mejores propuestas de monetizaci\u00f3n.<\/p>\n\n\n\n

\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?<\/h4>\n\n\n\n
    \n
  • Variedad de formatos que no ten\u00edamos disponibles (v\u00eddeo, Sticky\u2026).<\/li>\n\n\n\n
  • Un eCPM sustentado \u00fanicamente por la puja que gestionaba Google AdSense.<\/li>\n\n\n\n
  • Dificultades para una implementaci\u00f3n de Google Ad Manager que permitiese una velocidad de la web r\u00e1pida a trav\u00e9s de carga de elementos v\u00eda Lazy Load\u2028\u2028ing.<\/li>\n<\/ul>\n\n\n\n

    \u00bfQu\u00e9 soluciones proporciona Opti Digital para resolverlo?<\/h4>\n\n\n\n

    La integraci\u00f3n del Header Bidding en la venta de nuestro inventario ha permitido obtener mejores resultados en Fill Rate y eCPM de los que Adsense por su parte nos proporcionaba.<\/p>\n\n\n\n

    Sol\u00edamos optimizar nuestros ingresos con Header Bidding en formatos display IAB y native ads. Recientemente, hemos implementado la soluci\u00f3n Header Bidding de Opti Digital en el video Instream. Estamos a\u00fan en fase de revisi\u00f3n de estos datos, pero parece observarse un mejor Fill Rate del espacio.<\/p>\n\n\n\n

    \u00bfCu\u00e1les son vuestros objetivos para 2022?<\/h4>\n\n\n\n

    El portal est\u00e1 en fase de crecimiento, y lo que se busca es mantener la misma tendencia, ofreciendo cada vez a los usuarios una experiencia mejor en el portal, no solo para el consumo de contenidos, sino para facilitar que m\u00e1s creadores de contenidos se sumen a la plataforma.<\/p>\n\n\n\n

    \u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?<\/h4>\n\n\n\n

    Nuestra base en todos los proyectos es el cuidado de la web. Muchos editores buscan una monetizaci\u00f3n en el corto plazo, pero nosotros creemos que lo principal es construir una web lo m\u00e1s f\u00e1cilmente navegable posible para los usuarios y que estos puedan adquirir por su lado la confianza que les estimule a generar m\u00e1s contenido en el portal. <\/p>\n\n\n\n

    A partir de esa experiencia de usuario, los datos que analices de su navegaci\u00f3n y el crecimiento org\u00e1nico que se va produciendo, es el momento de ir testando la inclusi\u00f3n de elementos de monetizaci\u00f3n que tengan sentido para el portal y la estrategia de negocio. Sin embargo, es importante no llegar nunca a resultar intrusivo para el usuario.<\/p>\n\n\n\n

    De esta manera no solo se consigue que la experiencia de usuario en la web sea buena, sino que aquellos elementos promocionales que se incluyen en la web tambi\u00e9n obtengan mejores resultados en sus m\u00e9tricas.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Tokyvideo maximiza su fill rate gracias a nuestra soluci\u00f3n de Header Bidding<\/p>\n","protected":false},"author":9,"featured_media":24327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nTokyvideo | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"La plataforma de VOD ha conseguido resultados espectaculares en t\u00e9rminos de fill rate y eCPM gracias a nuestra soluci\u00f3n \u00e1gil e integrada 360\u00b0.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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