Interview with Fabian Lainé, Founder of Zimo.fr
Zimo is France’s first 100% free real estate portal for individuals and professionals. Zimo’s mission is to provide individuals and professionals with the largest possible audience to promote their real estate ads.
Why Opti Digital?
We worked with Opti Digital on another project, and their solutions enabled us to rapidly increase our revenues by over 50%. It seemed obvious to us to continue our collaboration on Zimo.
What was your challenge before working with Opti Digital?
As with any free service, monetizing our audience is our main source of revenue. We were looking for a player capable of optimizing our advertising revenues in the most efficient way possible.
What are your goals for 2024?
Our objectives for 2024 are, on the one hand, to adapt our monetization to future changes (removal of third-party cookies, etc.) and, on the other, to continue optimizing our CPMs in collaboration with Opti Digital.
What would you recommend to publishers to establish a good monetisation strategy?
First of all, it’s essential not to put all your eggs in one basket. It’s by competing with the various players in the online advertising market that you’ll be able to increase your CPMs. Be careful, however, never to sacrifice your users’ experience to the siren calls of monetization.
Opti Digital takes charge of the entire monetization process, while providing us with precise reporting to enable us to track progress. We have a single, reliable contact who is available to discuss our objectives proactively.
Fabian LaineFounder and CEO at Zimo