Skip to content

Yield Management

2023 eCPM media barometer

2023 Programmatic Barometer Unveiled: Deciphering eCPM Situation

Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024

How Do Dynamic Price Floors Allow Publishers to Increase Revenues by up to 40%?

Everything You Need to Know about Price Floors in Programmatic Advertising

6 A/B tests to run in order to optimise your page RPM

What data should be analysed to maximise your advertising gains?

Advertising viewability: your best ally in boosting your eCPMs

Réflexion sur la stratégie de monétisation

Why should ad placements be important in your monetisation strategy?