Sidebars
Sidebar formats—including Half Page, Skyscraper, and Siderail—are positioned along the side margins of a webpage, adjacent to the main content. They can be served as standard placements within the page layout or enhanced as sticky units that remain visible as users scroll.
These formats offer strong, consistent visibility due to their proximity to the main content. When implemented as sticky units, they deliver extended time-in-view and significantly higher viewability. This flexibility allows publishers to optimize performance, balancing user experience with increased impressions and revenue potential.
Yield Potential
Optimized
Viewability Factor
High
User Experience
Seamless
Specs
Placement
- 300×600
- 160×600
Behavior Available
- Multi Ad Behavior
- Carousel Ad
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